Hi, I'm Sara.

I wear a lot of hats, and I wear them on purpose. I am a website and app developer, logo designer, brand and social media manager, ghostwriter, program leader, IT strategist, media professional, and founder, with a third book on the way.

What ties it all together is a distinctive way of seeing. I hold both the strategy and the story in view at the same time. That perspective is partly natural wiring and partly an unexpected gift. A non-traumatic brain injury rewired how I think. It has brought real challenges, as these injuries do, but it also unlocked heightened creativity and a pattern language most people do not see. The silver lining? I now move fluently between code, copy, brand, and business strategy without dropping any of them. (Though I still have zero patience for bad UX. 🤭)

For more than 15 years, I have been the person leadership calls when a program is too tangled, a brand feels too flat, or a launch feels too big. That work has spanned NBCUniversal/Peacock, NYC Health + Hospitals, Johnson & Johnson, and mission-driven startups. Today I bring all of it to founders, creatives, ministries, and mission-driven brands who need a true partner, not just a vendor.